Your made-to-order experience
The passion for made in Italy creativity combined with the high standards of Swiss made production allows us to create watches of the highest quality with a unique design.
Personalization is one of the key aspects that characterizes us and that makes our watches appreciated by customers all over the world.
It was thanks to constant dialogue with our customers that we were able to integrate some details into our watches and design the new Primo Stainless-Steel collection that responds to people’s needs and desires.
With the introduction of the configurator, we made a conscious choice: to facilitate even more the customization experience and make it completely made-to-order.
And then? You just have to open your luxury box and appreciate the uniqueness of your watch.